Meet Steven

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+64 21 381 357

Steven Saunders & Associates Ltd - The Story

In the beginning (1982) Steven went looking for something more exciting than being an office bound (albeit highly successful) clinical psychologist, based in Cambridge.  Not being able to find the ideal role he created it. Steven Saunders & Associates Ltd (SSAL) was born.

Having just built a new family home, he decided that his first clients would be businesses that he had paid during the build e.g. Fletcher Building, Telecom, the joinery businesses and the like.  By 1983 the transition from clinical psychologist to business consultant was complete.  SSAL is possibly NZ's  first and still active business consultancy.

Things moved quite quickly during the 80's.  SSAL diversified from Steve being a full time speaker (Steve was labelled an edutainer by clients) to business advisor/consultant.  One of the more interesting projects was producing training videos (1987-2006)

Steve also produced a video entitled "How to Thrive on Stress" which was a best seller....  Lets just say at the time they looked pretty darned good....(life moves on!). 

At the same time (1986) Steven and wife Glenda, in parallel with SSAL, developed a behavioural profiling business (incorporated in 1992) which rapidly became No1 in the world outside the USA where the parent company was based in Tampa Florida.  In 2004 this profiling business was sold. After a 5 year restraint of trade, Steven and Glenda are back in the profiling business using the FinxS system which our clients tell us is faster, better and much more cost effective.  We are associated with HRProfiling Solutions - a New Zealand based company.

Take a look at our products page.

The 90's saw the company grow and expand into recruiting, training, profiling and (the original service) speaking, with up to six staff based in Hamilton NZ.  During this time Steven and Glenda applied new found skills as producers and creators of customized video training modules for businesses including Liquorland, Paykel Engineering, de Laval Overland Shoes and ITM.

The new millennium saw much change.  The speaking business, while still going strong has gradually given way to customized in-house consultancy.    The demand for cultural change services is on the rise. Profiling is managed on line, consultancy is full steam ahead following the release of Steven's book - "Pricks, Losers and Well Poisoners - positive strategies for dealing with negative people". 


Article for discussion - When to fire the employee with negative attitudes and/or poor behaviour?

Here are our contact details:

Glenda Saunders MNZM       (M) +64 21 733191 or

Dr Steven A Saunders            (M) +64 21 381357

office email


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Otbury Senior Administrator of Finance

Wilkinson Forecourt attendant



'Totally hilarious yet extremely relevant, somehow Steven managed to entertain the audience while providing basic and down-to-earth advice' more




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